Vogue Business Features Healf's Industury-Defining Take On The Future Of Wellbeing
After Healf explored the growing anti-optimisation movement in its first magazine, Vogue Business investigates where the wellbeing world is headed.
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Written by: the Healf Editors
Written on: 11 September 2026
London, September 11, 2026 — Earlier this year, Healf dedicated the inaugural issue of its premium print magazine, The Source, to a simple question: in the pursuit of better health, have we become too focused on optimising ourselves? Now, in an article titled “Meet the Wellness Brands Riding the Anti-Optimization Wave” by Rachael Akhidenor, Vogue Business is examining that same cultural shift, naming Healf among the most influential voices shaping that movement. Other brands highlighting this shift, like Tala, Alice Mushrooms, and Pulse Mindfulness, are also Healf’s brand partners and available on Healf.com.
Healf has spent the past five years exploring society’s ever-changing relationship with wellbeing, and helping re-write a new one where science, data, and progress complement the fundamentals, rather than becoming the end goal. That same thinking sits at the heart of Healf’s personalised approach — helping people navigate an increasingly complex wellbeing world without prescribing a single version of what feeling well should look like.
For Healf, it starts with allowing people to define wellbeing on their own terms. Anti-optimisation isn’t a rejection of the tools available to us, but the development of a more mature relationship with them — one where individual needs and intentions come first. As Daniel Teweles, Healf’s Head of Communications, puts it in the article: “The one-size-fits-all messaging is probably the antithesis of anti-optimization. There’s enough ‘you should’ out there.”
This article is for informational purposes only, even if and regardless of whether it features the advice of physicians and medical practitioners. This article is not, nor is it intended to be, a substitute for professional medical advice, diagnosis, or treatment and should never be relied upon for specific medical advice. The views expressed in this article are the views of the expert and do not necessarily represent the views of Healf
Healf's editorial team works hard to produce science-backed, expert-vetted stories to break down trends and cut through the noise in the wellbeing ecosystem. Our team of writers and editors specialise in everything from nutrition, to exercise science, women's health, skincare, sleep, and more.
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